HubSpot Lead Router
Every form submission lands in HubSpot clean, scored and owned by the right rep, and your team hears about the hot ones in Slack right away.
- Takes leads from any form that can post a webhook (Webflow, WordPress, Typeform, Tally, your own site), JSON or form-encoded
- Cleans the data: email check, name split, capitalization, phone formatting, country codes
- Scores each lead with rules you can edit and tags it hot, warm or cold
- Routes to an owner by region rules, and rotates everything else between reps
- Updates existing contacts by email instead of creating duplicates
- Slack alert for hot and warm leads, with the score and the reasons
- Optional shared secret so only your form can post
What you needn8n (cloud or self-hosted), a HubSpot service key or private app token, optional Slack incoming webhook.
IncludedWorkflow JSON and setup guide. Setup takes about 15 minutes.